This panel explores how digital technologies are transforming the way heritage is represented and how communities engage with cultural narratives. Presenters will share insights into the use of social media, digital art installations, and interactive exhibits to enhance public engagement and preserve cultural heritage.

   Asst.Prof.Ciwuk Musiana Yudhawasthi from the University of Bhayangkara Jakarta Raya analyzes the role of heritage influencers on social media, focusing on the TikTok account @pegikemana. This presentation examines how influencers can drive public engagement with heritage sites through visual storytelling and social marketing, offering new perspectives on museum representation.

- Digital Engagement in Community Empowerment: Case Study of Pak Khlong Talat - Asst. Prof. Supitcha Tovivich, Ph.D.

   Asst. Prof. Supitcha Tovivich, Ph.D. from Silpakorn University discusses the impact of digital art installations on the revitalization of Pak Khlong Talat, Bangkok's Flower Market. This presentation highlights how digital innovations have empowered local vendors, attracted younger generations, and fostered sustainable economic development while navigating the challenges of gentrification.

- Interactive Exhibition: Opportunities and Challenges - Nhi Vu Hong, Ph.D.

   Nhi Vu Hong, Ph.D. from the Vietnam Museum of Ethnology explores the evolving expectations of museum visitors for interactive and engaging exhibits. This presentation addresses the need for multi-dimensional interaction in exhibitions, the competitive landscape with other cultural and entertainment institutions, and the challenges museums face in creating enriching, educational, and scientifically accurate experiences.

Presentation Language: English
Date / Time: 13-09-2024 / 15.00-16.00 hrs.
Room: Le Concorde Ballroom

   Assoc. Prof. Narumon Arunotai, Ph.D., is a distinguished anthropological researcher with over 30 years of teaching and research experience. She currently serves as an associate researcher at the Social Research Institute (CUSRI) and a part-time lecturer in the Interdisciplinary Program on Human and Social Development at the Graduate School of Chulalongkorn University. Her research expertise spans indigenous peoples, local knowledge, cultural heritage, and alternative development, making her a leading voice in these critical areas.