Asin Tibuok is a traditional salt made along the southwestern coast of Bohol, Philippines. It is the only salt of its kind still produced and used in the Philippines today. The salt-making method involves extracting and processing salt from seawater, cooked in earthenware salt pots, producing a whole hardened rock salt. 

   This paper aims to: 

1.    Present the salt-making tradition of Asin Tibuok, including its production and the mang-asinays’ relationship with resources and their environment.
2.  Discuss challenges associated with fostering engagement and collaboration with local knowledge holders (i.e., salt-makers and potters), researchers, institutional partners in heritage preservation, and community advocates as partners in representing intangible cultural heritage in a museum exhibition.
3.    Show the interrogation of representing the salt-making practice in a museum exhibition within the context of the complexity of the mang-asinays’ traditional knowledge in contrast to the exoticization of the Asin Tibuok in the market.
4.    Share current and developing initiatives to preserve the intangible heritage of Asin Tibuok, particularly in its supporters’ aspiration to be listed in the UNESCO Intangible Cultural Heritage, while highlighting the significance and place of salt-making in the ASEAN region. 

      Audrey Dawn Tomada is the head of the National Museum of the Philippines - Cebu. She has managed regional museums in Central Visayas since 2019, steering the museum through the pandemic while overseeing the completion of the reconstruction project of National Cultural Treasure churches in Bohol, and the rehabilitation of the 1910 Cebu Port Customs House in Cebu. She was the co-convenor of the 2021 ASEAN Museum Congress, ‘Museum Interpretation in Times of Disaster.’ She was elected as Executive Board Member of ICOM Philippines in 2022 and an active member of the IIC.